SPOTLIGHT: East Village Independent Merchant Association

Started in 2013, the East Village Independent Merchant Association (EVIMA) works to help connect, support, and promote small and independent business owners throughout the East Village. Their vision of sustaining the unique character of the neighborhood and creating a strong, diverse business environment is partially funded by New York City's Department of Small Business Services. EVIMA is sponsored by the East Village Community Coalition (EVCC) staff and a committee of local merchants.
EVIMA is able to help the merchant community through a variety of ways: they increase visibility with new audiences, provide networking opportunities, and foster partnerships with like-minded organizations. For example, EVIMA executed an "East Village Loves" campaign after the devastating explosion earlier this year at Second Avenue and East 7th Street. This program, a coalition between local elected officials, business leaders, and EVIMA, encourages residents and visitors to keep their shopping at local businesses. Their efforts have helped re-open almost all of the thirty-eight business that were temporarily closed or lost business due to the barricades and blocked streets. You can learn more about this program on itswebsite.  Most recently, they worked with local merchants and residents alike to shoot an "East Village Is Open" video. The video will be available on their website and other social media outlets later this month.


EVIMA is always interested to hear back from the community and welcomes new members. For more information, email The next EVIMA meeting will be held on Tuesday, January 5th at 10AM at Bonnie Slotnick Cookbooks, and is open to the public.
The East Village Independent Merchant Association is among the Neighborhood Preservation Center's groups that currently have a virtual office. For the full list of current groups, please visit our website.